Campaign to raise awareness of the benefits of protecting Intellectual Property Rights by encouraging the use of legal online sources.

The overall objective of the respect project is to raise awareness of the benefits of protecting Intellectual Property Rights (IPR) and the harms caused by IPR infringement by engaging specific audiences, mainly young Europeans and the general public, and encouraging behavioural change by reducing access to digital content from illegal sources.

RESPECT addresses the needs of three main groups:

• Young people (15-24 years)
• Stakeholders
• General public

THE SPECIFIC OBJECTIVES OF THE PROJECT ARE:

1. Provide objective information on Intellectual Property and raise awareness of the harm caused by IPR infringement.
2. Increase awareness of the value of intellectual property as a tool to protect creativity and innovation.
3. Provide alternative legal sources for accessing content and help consumers identify legal digital sources.
4. Engage relevant audiences (especially young consumers) and educate them on the above issues with a specific focus on young consumers aged 15-24.
5. Encourage behavioural change among target audiences and the reduction of the use of digital content from illegal sources.

The partnership of this project is composed of Sigma Live LTD (Cyprus), HELLENIC COPYRIGHT ORGANIZATION (GREECE), Strategic Management and Innovation (SP).

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