How should a public administration communicate in the new digital ecosystem? This is the question that GEINNOVA -in collaboration with the Canarian Federation of Municipalities (FECAM)– seeks to answer through the launch of its new specialized course: “Institutional Marketing – Social Media Management in Public Administrations”.

With an enrollment reaching 80 participants, this 20-hour online training moves away from traditional manuals to focus on building solid digital communities and managing institutional reputation in real time.

The challenge of transparency and citizen participation

Today -social media networks are the most open citizen service offices in the world-. Aware of this paradigm shift, we have designed an itinerary that combines the psychology of communication with the most advanced technical management tools.

As training experts, our priority is for public staff not only to learn how to publish content -but to design institutional marketing strategies that foster trust and active participation among residents-.

Innovation and Consultancy – The pillars of our success

The difference at GEINNOVA lies in our ability to integrate different areas of knowledge into a single program:

• -Experts in e-learning platform development: The course takes place on an intuitive and dynamic virtual campus -allowing the 80 participants to interact and share successful experiences from their respective municipalities-.

• -Experts in consultancy for European projects: Our global vision allows us to apply international standards of transparency and digital good governance to the local reality of the Canary Islands.

• -A company with extensive experience in European projects: We know that digitalization is one of the great levers of European funds -which is why we align our training with the excellence required by these frameworks-.

Conclusion

This new course for FECAM is a decisive step toward a more human, accessible, and connected administration. At GEINNOVA, we continue to lead the transformation of the public sector -proving that quality training is the only way toward modern and efficient management of institutional marketing-.