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Category: Home News

Category: Home News

FECAM Marketing institucional. La gestión de las redes sociales en las administraciones públicas
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New marketing and social media course for administrations

How should a public administration communicate in the new digital ecosystem? This is the question that GEINNOVA -in collaboration with the Canarian Federation of Municipalities (FECAM)– seeks to answer through the launch of its new specialized course: “Institutional Marketing – Social Media Management in Public Administrations”.

With an enrollment reaching 80 participants, this 20-hour online training moves away from traditional manuals to focus on building solid digital communities and managing institutional reputation in real time.

The challenge of transparency and citizen participation

Today -social media networks are the most open citizen service offices in the world-. Aware of this paradigm shift, we have designed an itinerary that combines the psychology of communication with the most advanced technical management tools.

As training experts, our priority is for public staff not only to learn how to publish content -but to design institutional marketing strategies that foster trust and active participation among residents-.

Innovation and Consultancy – The pillars of our success

The difference at GEINNOVA lies in our ability to integrate different areas of knowledge into a single program:

  • -Experts in e-learning platform development: The course takes place on an intuitive and dynamic virtual campus -allowing the 80 participants to interact and share successful experiences from their respective municipalities-.

  • -Experts in consultancy for European projects: Our global vision allows us to apply international standards of transparency and digital good governance to the local reality of the Canary Islands.

  • -A company with extensive experience in European projects: We know that digitalization is one of the great levers of European funds -which is why we align our training with the excellence required by these frameworks-.

Conclusion

This new course for FECAM is a decisive step toward a more human, accessible, and connected administration. At GEINNOVA, we continue to lead the transformation of the public sector -proving that quality training is the only way toward modern and efficient management of institutional marketing-.

FECAM gestion de proyectos europeos curso de formacion
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Training course on strategic project management and European funds for FECAM

This new course, which will be delivered entirely in an online modality, features an ambitious edition of 60 participants. Through 30 hours of intensive training, students will explore agile methodologies and specific management tools for the international aid ecosystem.

As a company with extensive experience in European projects, our methodology goes beyond academic theory. At GEINNOVA, we transfer our daily reality in managing complex programs to the virtual classroom, allowing public workers to learn from real cases and practical solutions.

Technology and Consultancy at the service of the public sector

The success of this program lies in our multidisciplinary identity:

  • Experts in consultancy for European projects: We provide the strategic vision and technical knowledge necessary to navigate European Union requirements.

  • Experts in e-learning platform development: We guarantee that learning is fluid and accessible through a cutting-edge digital environment, designed to optimize the time of public professionals.

Our consolidated track record as training experts allows us to offer a program that not only informs but transforms the way local administration engages with funding opportunities.

Conclusion

With this new collaboration with FECAM, GEINNOVA reaffirms its position as a benchmark in administrative modernization. We remain committed to providing municipalities with the necessary tools to build a solid, sustainable future and, above all, one with robust financial backing.

FRMPCYL formacion HERRAMIENTAS PARA LA COMUNICACIÓN ENTRE LA CIUDADANÍA Y LA ADMINISTRACIÓN LOCAL
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Driving Public Innovation: GEINNOVA Leads Digital Communication Training for the FRMPCYL

In an increasingly digitized administrative landscape, efficient communication between institutions and citizens is more than a necessity; it is a right. Consequently, GEINNOVA, as training experts and industry leaders, is proud to announce the launch of the new specialized program: “Tools for Communication between Citizens and Local Administration.”

This initiative, specifically tailored for the Regional Federation of Municipalities and Provinces of Castilla y León (FRMPCYL), aims to equip public employees with the technological and strategic skills required to optimize information flow and enhance institutional transparency.

Modernizing the Public Sector

The program will feature the participation of 50 public sector employees, who will engage in a rigorous 35-hour educational itinerary. The course is scheduled to begin on September 14, 2026, and will conclude on November 30, 2026, offering a flexible yet high-impact learning experience.

As a company with extensive experience in European projects, GEINNOVA understands that local administrations are the first line of response for citizens. Therefore, we have designed a curriculum that goes beyond technical tools, integrating the strategic vision required by Europe in its frameworks for interoperability and digital public services.

Technology and Methodology at the Service of Learning

To ensure the success of this training, we leverage our role as experts in e-learning platform development. The course will be delivered through a cutting-edge virtual environment, optimized to foster interaction and ensure that knowledge translates into tangible improvements in the daily services provided by town halls across Castilla y León.

Our track record speaks for itself. In addition to our educational efforts, our division of experts in consultancy for European projects ensures that every program meets the highest quality standards and aligns with the public innovation trends shaping the international agenda.

soulfood
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Cooking for inclusion: how SOULFood brings people together

Social inclusion, women’s empowerment and cultural exchange lie at the heart of SOULFood, the project presented by GEinnova. Its main objective is to foster inclusion and improve access to adult education through open cooking workshops, breaking down cultural differences and language barriers to build a strong and connected community.

On 6 March, GEinnova hosted the presentation of the new online course and its training modules at its offices. The programme focuses on civic and democratic participation, equality, and access to opportunities within society. Education plays a key role in personal empowerment: during the event, a Colombian and a Peruvian woman shared their inspiring experiences, highlighting how education enabled them to overcome social and family barriers and reach positions of leadership and professional success. SOULFood offers a welcoming space for dialogue and exchange, promoting alternative pathways towards independence and achievement.

The first cooking workshop took place on 9 March at the Joaquín Roncal Centre, featuring a Colombian cuisine session led by Ana. Participants prepared sancocho, a traditional dish consisting of a slow-cooked soup with chicken, beef, plantains, potatoes and corn, accompanied by rice, sofrito (lightly sautéed tomatoes and leek), coriander and lime. Participation was at the core of the experience, encouraging collaboration, learning and cultural exchange. Through Ana’s guidance, participants deepened their understanding of Colombian culture, while also learning about her social kindergarten initiative in Zaragoza.

The next cooking sessions will take place on 16 and 23 March at the Joaquín Roncal Centre. New participants are warmly invited to join and discover Venezuelan and Italian culinary traditions. Civic and democratic participation can start with something as simple—and powerful—as learning together.

FECAM 2026
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GEINNOVA will form part of the continuing education plan for technicians of the Canary Islands Federation of Municipalities (FECAM)

GEINNOVA continues to strengthen its collaboration with the Canary Islands Federation of Municipalities (FECAM) by offering several courses aimed at technical and managerial staff from local administrations across the archipelago. These training activities aim to support the modernization of municipal public management by providing practical tools to improve efficiency, strategic planning, and talent management in the public sector.

Among the courses to be developed is “Public Management: Management by Objectives in Public Management,” a training course aimed at introducing results-based management models in local councils, aligning strategic planning with the daily activities of departments, and promoting the use of management indicators to improve decision-making. There will also be a course on “Implementing performance evaluation in public administrations. Professional career development,” focused on helping municipalities design evaluation systems that promote merit, continuous improvement, and professional development for public employees.

In addition, the training program will include the course “Strategic thinking. Development of strategic plans in local government,” aimed at strengthening the capacity of municipalities to plan for the long term, define shared visions with citizens, and design strategic roadmaps aligned with the current challenges of the territory.

The training plan will conclude in 2026 with “Social intervention and community revitalization. Citizen participation in local public policies.” With these initiatives, GEINNOVA reaffirms its commitment to innovation and the improvement of public administrations, contributing to the development of strategic capabilities in Canarian municipalities.

GIA ACADEMY IA GEINNOVA
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Meet Gia, the artificial intelligence that humanizes your training

At Geinnova, we remain committed to cutting-edge education and technology that truly makes a difference. That’s why today we want to introduce you to Gia, our advanced digital training platform designed to offer personalized and unique learning experiences.

More than a platform: An intelligent ecosystem

Gia is not just a traditional LMS (Learning Management System); it is an ecosystem that combines the best of online training with the power of generative artificial intelligence. Its key capabilities include:

-Total personalization: The environment and itineraries are adapted to the identity and needs of each institution.

-Automatic content creation: Thanks to its “knowledge maps,” the AI generates lessons, activities, and assessments from basic documents provided by the tutor.

-Immersive interactivity: It allows you to practice real-life situations through safe and dynamic role-plays.

Introducing Gia: Your new virtual teacher

What really makes this platform shine is its avatar, Gia. She is not just a static image, but a virtual teacher capable of bringing content to life.

-Real-time interaction: She doesn’t just read slides; she explains, interacts, and answers students’ questions live during the session.

-Human presence: Students can “raise their hands” and Gia will respond, simulating a participatory and intimate learning experience.

-Total versatility: The avatar is customizable in name, voice, and physical appearance, and can adopt different profiles (friendly, serious, demanding) to prepare students for multiple real-world scenarios.

Security and trust

All of this technological deployment is carried out under the strictest security standards, with ISO 27001 (Information Security) and ISO 42001 (Ethical Management of AI) certifications, guaranteeing total privacy of user data.

Are you ready to take the leap into the future of training with Gia?

next smes geinnova
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Mastering Succession: Over 90 Experts and Entrepreneurs Gather for the NextSMEs International Conference

The success of a family business lies not only in its current profitability but in its ability to endure through time. Under this premise, the NextSMEs project recently held its international online conference, an event that successfully brought together more than 90 participants, including family business owners, policy makers, and business management experts from across Europe.

The meeting established itself as a vital forum for addressing one of the greatest challenges facing the business fabric: well-structured succession planning.

Success Stories: Learning from Experience

One of the highlights of the day was the participation of speakers from family businesses that have successfully navigated generational turnover for several decades. These entrepreneurs shared their resilience strategies and the key factors that allowed the transition between generations to become a driver for growth rather than a source of conflict.

Practical Tools for the Future: Training Course and Online Platform

During the conference, the NextSMEs team presented the tools developed to facilitate this succession process:

  • Specialized Training Course: A program specifically designed to equip both successors and founders with the necessary skills to manage change.

  • Online Platform: A live demonstration was conducted of the digital infrastructure where all training materials are now available, allowing companies to access high-quality resources for free and with total flexibility.

A Commitment to the Business Community

The presence of policy makers at the event underscored the importance of creating regulatory and support frameworks that protect family SMEs—the fundamental pillars of the European economy. The conference made it clear that planned succession is not just an internal company matter, but a question of regional economic sustainability.

At Geinnovacion, we continue to support projects that provide real solutions to today’s challenges. The enthusiasm and high participation in this workshop confirm that NextSMEs is an indispensable tool for the future of our companies.

Want to learn more about the project or access the training? All information is available in our official section: NextSMEs Project at Geinnovacion

Salesianos feria empleo jóvenes geinnova
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Promoting young talent at the 7th Talent Day at Salesianos Zaragoza

GEINNOVA has once again participated in the Talent and Professional Future Conference organized by the Salesianos Zaragoza school, a well-established event that acts as a bridge between students and the business community. Throughout the morning, the school became a space for connection where students from different stages were able to approach companies and organizations to learn firsthand about training, employment, and entrepreneurship options in a friendly and participatory environment.

Our team was not only present in the stand area, but also participated in the program of talks aimed at students, with several presentations on how to find employment through social media and make the most of their personal digital brand. In this space, we shared practical advice, examples, and best practices for using platforms such as LinkedIn strategically in the search for job and internship opportunities.

In addition, we presented GEINNOVA’s different lines of work, bringing students closer to opportunities related to continuing education, European projects, and the development of key skills for employability in a constantly changing work environment. This participation reinforces GEINNOVA’s commitment to young people and to collaboration between the educational sphere and the world of work, promoting alliances that facilitate the transition from training to employment. Through initiatives such as this Talent Day, we continue to build a network of educational centers, companies, and organizations that are committed to supporting young people in their personal and professional development.

minsmooth gaming mental health geinnova
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The latest from MindSmooth in gamification and mental wellness for young people

MindSmooth continues to promote mental well-being among young people through a gamified environment inspired by Minecraft and developed by a European consortium specializing in mental health and education. In the new newsletter, you can find out how the project is entering its final phase, what has been achieved in the last two years, and how the game is being used with young people in different countries.

This edition presents the latest improvements to the MindSmooth environment, now available in all partner languages, making it easier to work on mental health in a wide variety of educational and associative contexts. New dissemination formats are also being introduced, such as video content designed for workshops, training sessions, and activities with youth groups.

The newsletter also includes information on upcoming events and closing activities, designed to share results, experiences, and resources with teachers, youth professionals, social organizations, and participating young people. If you are interested in incorporating innovative approaches to addressing youth mental well-being, we invite you to explore this new edition and discover what’s new in MindSmooth.

school in art geinnova
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Art that connects cultures: more than 130 young Turkish artists showcase their talent at CaixaForum Zaragoza

CaixaForum Zaragoza was filled with energy, color, and talent in a unique event that brought together young artists from Turkey with the Aragonese community. More than 130 participants traveled to the city after a demanding selection process held in Antalya, where more than 700 students competed for a place in this cultural experience.

These young people are part of the Turkish School Art Competition, an innovative six-month creative marathon in which students develop works in multiple disciplines: painting, sculpture, photography, collage, animation, digital art, augmented reality, and even artificial intelligence. Zaragoza was the setting chosen to show the world the finalists’ talent.

A celebration of art without borders

The opening ceremony featured recognition of Ömer Tartıcı, president of the competition’s organizing committee, and Cristina Navarro Alvira, director of the Aragonese Youth Institute, who highlighted the value of international collaboration and the role of youth in culture.

The event kicked off with an exciting flamenco concert by Nacho Estévez “El Niño” and Alejandro Monserrat, which created a magical atmosphere and established an emotional bridge between Spain and Turkey.

Inside the CaixaForum, attendees enjoyed a diverse and avant-garde exhibition, reflecting a competition that promotes interdisciplinary thinking, unlimited creativity, and the use of technology as an artistic tool accessible to all.

Taking advantage of their visit, the young artists toured some of the city’s most emblematic sites, such as the Aljafería Palace and the Basilica del Pilar, and also learned about the legacy of Francisco de Goya, a universal reference point for Aragonese art.

Cultural exchange and new connections

The atmosphere was marked by curiosity and collaboration. Despite language barriers, Turkish students and Spanish visitors shared ideas, artistic perspectives, and creative dreams. The closing ceremony, attended by Sara Fernández Escuer, Councilor for Culture, Education, and Tourism, reaffirmed Zaragoza’s commitment as a city open to cultural dialogue and young talent.

An event that transcends art

Beyond the exhibition, the real magic of the event was its ability to bring people together, foster mutual understanding, and demonstrate that art remains one of the most powerful tools for overcoming borders.

Zaragoza is already dreaming of future editions that will continue to build bridges between cultures.