1 de April de 2026

FECAM Marketing institucional. La gestión de las redes sociales en las administraciones públicas
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Geinnova expands its collaboration with FECAM with two new courses on digital marketing and people management

At Geinnova, we continue strengthening our collaboration with the Federación Canaria de Municipios through the launch of two new training courses aimed at professionals and technical staff working in local administrations.

These new training initiatives address two key areas for the modernization of municipalities: digital communication and internal team management, offering a comprehensive approach that enhances both citizen engagement and organizational efficiency.

Training in marketing and social media for public administrations

On one hand, we are launching a course on marketing and social media for public administrations, designed to improve institutional communication in digital environments.

Through this programme, participants will develop the skills needed to professionally manage social media, increase the visibility of their municipalities, and strengthen relationships with citizens through more transparent, accessible, and effective communication.

New training in people management and work organization

In addition, we are introducing the course “People Management and Work Organization for an Effective Local Administration”, focused on one of the main challenges faced by municipalities: managing teams in resource-constrained environments.

This course covers essential topics such as leadership, communication, staff motivation, and efficient work organization, providing practical tools specifically tailored to the reality of small municipalities.

Its main objectives include:

  • Improving the management of small and multifunctional teams
  • Optimizing work organization and municipal processes
  • Enhancing staff motivation and engagement
  • Promoting an organizational culture focused on public service

A commitment to more effective and citizen-centered administrations

With these two new training actions, at Geinnova we reinforce our commitment to supporting local administrations through tailored, high-impact learning solutions.

Our goal is to contribute to more effective, innovative, and citizen-oriented public administrations by combining digital skill development with the strengthening of human capital.

These initiatives build on our extensive experience in public sector training, with over 150 specialized courses delivered and strong collaboration with leading public institutions.

FECAM gestion de proyectos europeos curso de formacion
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Training course on strategic project management and European funds for FECAM

This new course, which will be delivered entirely in an online modality, features an ambitious edition of 60 participants. Through 30 hours of intensive training, students will explore agile methodologies and specific management tools for the international aid ecosystem.

As a company with extensive experience in European projects, our methodology goes beyond academic theory. At GEINNOVA, we transfer our daily reality in managing complex programs to the virtual classroom, allowing public workers to learn from real cases and practical solutions.

Technology and Consultancy at the service of the public sector

The success of this program lies in our multidisciplinary identity:

  • Experts in consultancy for European projects: We provide the strategic vision and technical knowledge necessary to navigate European Union requirements.

  • Experts in e-learning platform development: We guarantee that learning is fluid and accessible through a cutting-edge digital environment, designed to optimize the time of public professionals.

Our consolidated track record as training experts allows us to offer a program that not only informs but transforms the way local administration engages with funding opportunities.

Conclusion

With this new collaboration with FECAM, GEINNOVA reaffirms its position as a benchmark in administrative modernization. We remain committed to providing municipalities with the necessary tools to build a solid, sustainable future and, above all, one with robust financial backing.

FRMPCYL formacion HERRAMIENTAS PARA LA COMUNICACIÓN ENTRE LA CIUDADANÍA Y LA ADMINISTRACIÓN LOCAL
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Driving Public Innovation: GEINNOVA Leads Digital Communication Training for the FRMPCYL

In an increasingly digitized administrative landscape, efficient communication between institutions and citizens is more than a necessity; it is a right. Consequently, GEINNOVA, as training experts and industry leaders, is proud to announce the launch of the new specialized program: “Tools for Communication between Citizens and Local Administration.”

This initiative, specifically tailored for the Regional Federation of Municipalities and Provinces of Castilla y León (FRMPCYL), aims to equip public employees with the technological and strategic skills required to optimize information flow and enhance institutional transparency.

Modernizing the Public Sector

The program will feature the participation of 50 public sector employees, who will engage in a rigorous 35-hour educational itinerary. The course is scheduled to begin on September 14, 2026, and will conclude on November 30, 2026, offering a flexible yet high-impact learning experience.

As a company with extensive experience in European projects, GEINNOVA understands that local administrations are the first line of response for citizens. Therefore, we have designed a curriculum that goes beyond technical tools, integrating the strategic vision required by Europe in its frameworks for interoperability and digital public services.

Technology and Methodology at the Service of Learning

To ensure the success of this training, we leverage our role as experts in e-learning platform development. The course will be delivered through a cutting-edge virtual environment, optimized to foster interaction and ensure that knowledge translates into tangible improvements in the daily services provided by town halls across Castilla y León.

Our track record speaks for itself. In addition to our educational efforts, our division of experts in consultancy for European projects ensures that every program meets the highest quality standards and aligns with the public innovation trends shaping the international agenda.